Fashion Steps Out 2016
Shanghai Media Session
Saffron organised a small media session with key Shanghai media to promote the 2016 Fashion Steps Out Event in Singapore. On behalf of its organisers, Saffron engaged and worked with JJ Lin to promote the campaign via digital and traditional media platforms in China and Singapore.
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"林俊杰为粉丝献出 "第一次" 直呼害羞"
– i粉丝, China, 3 Mar 2016
"近日林俊杰受邀担任"跨越时尚乌节路" 中国地区推广此活动的时尚达人"
– iQiyi, China, 15 Mar 2016
"为时尚活动造势，林俊杰亲自为粉丝打造最新造型"
– Nowre, China, 12 Mar 2016
"此次活动是由乌节路商联会主办，新加坡旅游局鼎力支持的大型时尚汇演"跨越时尚乌节路" ，而JJ 林俊杰就是这次受邀担任中国地区推广此活动的时尚达人。"
– 今日头条, China, 10 Mar 2016
"林俊杰化身形象顾问为幸运粉丝搭配三款不同类型的着装风格"
–《3D星娱乐》, China, Apr 2016