Orchard Central Christmas 2014
Christmas Dreamland
Saffron embarked on Orchard Central’s inaugural social media campaign for their 2014 Christmas campaign. Adopting a ‘pass-it-on’ concept, custom-made OC Christmas Campaign press kits were sent to the media and online influencers. This effort was also complemented with street activation, where recipients were encouraged to name a friend as the next recipient of the gift parcels. This campaign emerged as one of the top five finalists in the esteemed MARKies Award – Best Retail Idea 2015. Orchard Central was also voted as 2014’s best dressed building during this campaign.
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"Like all festive seasons that are synonymous with good food, the Christmas Marketplace at Orchard Central is a festive galore of handmade crafts, food and Christmas decor items."
– The Weekender, 14 Nov 2014
"Orchard Central certainly knows how to ring in the festive season."
– Cleo, 10 Nov 2014
"Celebrate the festive season at Orchard Central with a seasonal market complete with eight-meter Christmas tree, fairy lights, unicorn and elves decorations (cue photo ops!)"
– SG Asia City, Dec 2014
"Time for shopping at Orchard Central Christmas Marketplace!"
– Miss Tam Chiak, 7 Dec 2016
"Feeling the mood of Christmas early this year!"
– Dora Soh, 18 Nov 2014